{
  "docId": "019de06f-de58-75cb-9c5b-31de4b15f962",
  "docSlug": "7fed589b68f6c1bd0a4ef10fe747d00f",
  "documentTitle": "Morgan Stanley | Investment Banking Pitch Book | 36 slides",
  "authorId": "morgan-stanley",
  "authorName": "Morgan Stanley",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2019-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3793104,
  "pageNumber": 21,
  "pageCount": 36,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 28,
  "notes": "The chart uses a grouped bar format to compare two years of estimates across multiple companies, categorized by industry segment.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-de58-75cb-9c5b-31de4b15f962/21",
  "deckHref": "/decks/019de06f-de58-75cb-9c5b-31de4b15f962",
  "deckJsonHref": "/decks/019de06f-de58-75cb-9c5b-31de4b15f962.json",
  "deckAnchorHref": "/decks/019de06f-de58-75cb-9c5b-31de4b15f962#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "AV/Revenue multiples for Yoda Street and various comparables",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a620a3d-59f0-401c-aa2a-7eb0754811d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "disclaimer",
      "text": "Notes: 1. Comparables market data as of 8/21/2019 (Source: Thomson Estimates); Yoda street unaffected date as of 8/14/2019. 2. Yoda street estimates based on Wall Street research as of 8/5/2019; projections represent non-GAAP metrics.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "182ada9c-67e2-4f0b-a4ce-b5f0bc00585a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.5,
        "y": 0.85
      },
      "kind": "legend",
      "text": "Infrastructure Software Comparables, Services Comparables, CY2019E, CY2020E",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69ff57fa-698d-4034-acda-f8fa7a52fdf9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.5,
        "x": 0.05,
        "y": 0.11
      },
      "kind": "title",
      "text": "Benchmarking Yoda – Valuation Multiples",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c47e9b8e-9d09-4052-ac29-12eb65af4405",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "3dc31c90-876f-4461-bb2f-42a4ca5c28ba",
      "evidence": "AV/Revenue multiples for Yoda Street and various comparables",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 16,
      "beatId": "1af1f437-869c-4f93-a725-957b4798516b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The document provides a detailed valuation analysis, including discounted cash flow analysis and peer benchmarking",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 17,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "60fedd34-0956-44a2-a4eb-ad7e7dfde493",
      "evidence": "The document provides a detailed valuation analysis, including discounted cash flow analysis and peer benchmarking",
      "position": 1,
      "objective": "To explain the valuation analysis and provide a comprehensive view of Yoda's investment potential",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}