{
  "docId": "019de06f-d414-763c-9310-218f8531eb73",
  "docSlug": "c3ad91acaaf86eada4e5cc81b1acfad2",
  "documentTitle": "Aston Martin Lagonda | Investor Day Presentation Deck | 18 slides",
  "authorId": "aston-martin-lagonda",
  "authorName": "Aston Martin Lagonda",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 15,
  "pageCount": 18,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "roadmap",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide combines a process timeline with market research validation.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-d414-763c-9310-218f8531eb73/15",
  "deckHref": "/decks/019de06f-d414-763c-9310-218f8531eb73",
  "deckJsonHref": "/decks/019de06f-d414-763c-9310-218f8531eb73.json",
  "deckAnchorHref": "/decks/019de06f-d414-763c-9310-218f8531eb73#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.45,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "chart",
      "text": "Customer clinic responses – initial impression of DBX",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bcb1c2aa-95a2-4199-8a1b-35bcd6a52196",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Customer Clinics, Tease & DBX Confidential, Global Launch, Regional Marketing Campaigns, Start of Production",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f73207bd-6df6-4d40-9970-93f46c42e6dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.55,
        "y": 0.5
      },
      "kind": "image",
      "text": "Aston Martin DBX prototype in forest",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e40424bd-f397-4142-bb41-41cb63c4ffd8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Sources: AML customer clinics in the U.S. and China vs three other competitor products. Note: Strong interest relates to a score of 8, 9 or 10/10 after assessment of product",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fbaed29d-35df-4cad-bdb3-8f876080aef1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "DBX “Take To Market” strategy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a1a3715-769a-48da-bea5-a26b4e9325c7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "f9eb98fd-a71e-4976-9cd3-542918c4b823",
      "evidence": "The top section displays a sequential process with associated dates.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 13,
      "beatId": "d9baac81-943b-49d5-9659-17967b0f12ba",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "The financials are presented on slides 13-15, detailing DBX prototype testing and 'Take To Market' strategy.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}