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  "docId": "019de06f-cf3f-750e-9bf3-5c34169235bc",
  "docSlug": "b7c4365f9e39fbf1d5df6a9d012af66b",
  "documentTitle": "Legion Partners | Activist Presentation Deck | 168 slides",
  "authorId": "legion-partners",
  "authorName": "Legion Partners",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2019-04-01 00:00:00",
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  "pageNumber": 68,
  "pageCount": 121,
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  "notes": "The slide uses a series of screenshots to illustrate a customer journey failure.",
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      "kind": "image",
      "text": "Sequence of 5 screenshots showing the checkout flow",
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      "kind": "list",
      "text": "Step 12: Promo banner throughout website offers free shipping on $39+ orders. However, the $15 discount offer triggered a $5.99 shipping fee. Very misleading!",
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      "text": "Pressing the “back” button at any point during the checkout process crashes the website with no clear button to “Continue Shopping” or “Return to Product Page”",
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      "text": "Step 10: Consumers shown full price on product page ($50.99) while promotions are offered deep into checkout process. Why weren’t these discounts advertised on the product page to better entice a sale? Why are discounts being offered after the consumer already made the decision to buy the product?",
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      "kind": "list",
      "text": "Step 6: Shipping estimate absent from product page - a misleading shipping estimate is provided after adding product to cart. True shipping time of 3-9 days revealed much later in checkout process",
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      "kind": "list",
      "text": "Step 3: After searching for “desk lamp”, user is presented an endless array of options with no suggested preset filters to narrow selection",
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      "kind": "paragraph",
      "text": "Despite spending a fortune on \"upgrading\" their web properties, the conversion process appears suboptimal, likely hampering efforts to convert traffic into revenue",
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      "text": "Note: Screen shots as of April 2019. Source: Company websites, Investor Group estimates",
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      "kind": "title",
      "text": "What's Broken? Online Conversion",
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