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  "documentTitle": "Legion Partners | Activist Presentation Deck | 168 slides",
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  "authorName": "Legion Partners",
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  "presentationDate": "2019-04-01 00:00:00",
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  "notes": "The slide uses a 'villain' critique approach by highlighting management's failure to adapt to digital marketing.",
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      "kind": "chart",
      "text": "PINTEREST FOLLOWERS (000's)",
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      "text": "INSTAGRAM FOLLOWERS (000's)",
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      "text": "Social media accounts for <2% of BBBY's total online traffic, of which Pinterest accounts for 40%+ and Facebook properties account for 20%+",
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      "text": "They've had little success from social channels - the culture is very old school. Historically management has always seen everything as 'how many widgets does it sell?' The management team continues to struggle with understanding contemporary marketing...",
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      "text": "Source: Pinterest, Instagram, Investor Group estimates",
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      "kind": "title",
      "text": "What's Broken? Social Engagement",
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