{
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  "docSlug": "b7c4365f9e39fbf1d5df6a9d012af66b",
  "documentTitle": "Legion Partners | Activist Presentation Deck | 168 slides",
  "authorId": "legion-partners",
  "authorName": "Legion Partners",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2019-04-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 63,
  "pageCount": 121,
  "prevPage": 62,
  "nextPage": 64,
  "slideType": "problem_statement",
  "function": "diagnose_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses screenshots of the website as evidence of stale content.",
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  "slideHref": "/slides/019de06f-cf3f-750e-9bf3-5c34169235bc/63",
  "deckHref": "/decks/019de06f-cf3f-750e-9bf3-5c34169235bc",
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      "kind": "callout",
      "text": "Despite significant investment in website optimization effort, content is stale and fails to engage the customer",
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      "kind": "image",
      "text": "Screenshots of website video player showing outdated dates",
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      "kind": "list",
      "text": "Bed Bath TV on website has stale content that doesn’t highlight products or customer experience\nBed Bath TV on the website was a step in the right direction, however, the first click in ‘cooking’ and ‘home’ serve content from December 2017 and September 2015, respectively\nNautica product shown is no longer sold on the Company’s website\nContent doesn’t help decision-making or focus on features and benefits",
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      "kind": "source-note",
      "text": "Source: Company website April 2019, Investor Group estimates",
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      "kind": "title",
      "text": "What’s Broken? Website Content",
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  "metrics": [],
  "tools": [
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      "agent": "Architect",
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      "name": "Mece Breakdown",
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