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  "documentTitle": "Legion Partners | Activist Presentation Deck | 168 slides",
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  "presentationDate": "2019-04-01 00:00:00",
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  "notes": "OPP stands for Opening Price Point.",
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      "text": "Target - Mr. Coffee 12-cup $17.99",
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      "text": "Walmart - Mainstays 12-cup $10.84",
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      "text": "With appropriate supply chain, the Company can lower its cost structure and offer products at lower prices, but achieve comparable merchandise margin dollars as existing assortment. Lower price points can increase competitive position, regain lost customers, drive traffic and lead to higher sales. OPP can have attractive margins through private label offerings (Mainstay is a Walmart private brand)",
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      "text": "The Company seems to have an aversion to OPP strategy and offering lower price mix of products. In reality, BBBY is missing a market share opportunity and causing the Company to appear more expensive than its competitors.",
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      "text": "Source: Investor Group store visits",
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