{
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  "docSlug": "f9c0de930be58fac0e14bf9b0931fa39",
  "documentTitle": "Asos | Results Presentation Deck | 26 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-04-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 9,
  "pageCount": 26,
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  "slideType": "kpi_overview",
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  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "The slide uses a combination of qualitative bullet points and quantitative KPI tables/charts to explain performance variance.",
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  "imagePath": null,
  "slideHref": "/slides/019de06f-cdb0-735d-97e2-d71370868d23/9",
  "deckHref": "/decks/019de06f-cdb0-735d-97e2-d71370868d23",
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  "deckAnchorHref": "/decks/019de06f-cdb0-735d-97e2-d71370868d23#slide-9",
  "components": [
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      "kind": "chart",
      "text": "FY19 Retail Sales Growth by period P1-P4 and FY total",
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      "kind": "disclaimer",
      "text": "* 12 month measures – Active customers defined as having shopped in the last twelve months as at 31 August.",
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      "kind": "list",
      "text": "Stronger P4 performance as stock availability and service improved; ABV decline driven by restricted higher ASP availability in P3; Strong sales growth in Sweden & Netherlands driven by new localised sites; Focus on reactivating customers following warehouse disruption",
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      "kind": "table",
      "text": "FY19 KPIs: Retail Sales +12%, Visits +16%, Orders +12%, Conversion -10ps, ABV -6%, Active Customers 7.8m (+10%)",
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      "text": "EU Performance",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
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      "evidence": "The deck outlines ASOS' strategy for growth, including investment in tech platform and organisational capability",
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      "name": "Cost Of Inaction",
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      "matchId": "4de3b74f-6f84-4d4f-a64d-b14102029369",
      "evidence": "The deck contrasts ASOS' investment in growth with its previous performance",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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