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  "docSlug": "f9c0de930be58fac0e14bf9b0931fa39",
  "documentTitle": "Asos | Results Presentation Deck | 26 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-04-01 00:00:00",
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  "pageNumber": 8,
  "pageCount": 26,
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  "slideType": "kpi_overview",
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  "density": "dense",
  "nDataPoints": 11,
  "notes": "The slide uses a combination of a KPI table and a bar chart to illustrate performance drivers.",
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  "slideHref": "/slides/019de06f-cdb0-735d-97e2-d71370868d23/8",
  "deckHref": "/decks/019de06f-cdb0-735d-97e2-d71370868d23",
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      "kind": "chart",
      "text": "FY19 Retail Sales Growth by period P1-P4 and FY",
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      "kind": "disclaimer",
      "text": "* 12 month measures – Active customers defined as having shopped in the last twelve months as at 31 August.",
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      "text": "Traffic growth strengthening through the year; Conversion up reflecting strong customer loyalty and product offering; Monthly new customer acquisition and reactivations improving",
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      "text": "FY19 KPIs: Retail Sales +15%, Visits +9%, Orders +18%, Conversion +40ps, ABV Flat, Active Customers 6.4m (+7%)",
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      "evidence": "The deck contrasts ASOS' investment in growth with its previous performance",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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