{
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  "docSlug": "f9c0de930be58fac0e14bf9b0931fa39",
  "documentTitle": "Asos | Results Presentation Deck | 26 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-04-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 11,
  "pageCount": 26,
  "prevPage": 10,
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  "slideType": "kpi_overview",
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  "density": "dense",
  "nDataPoints": 11,
  "notes": "ROW likely stands for Rest of World. The chart shows period-over-period growth.",
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  "slideHref": "/slides/019de06f-cdb0-735d-97e2-d71370868d23/11",
  "deckHref": "/decks/019de06f-cdb0-735d-97e2-d71370868d23",
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      "kind": "chart",
      "text": "FY19 Retail Sales Growth by period P1-P4 and FY",
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      "kind": "disclaimer",
      "text": "* 12 month measures – Active customers defined as having shopped in the last twelve months as at 31 August.",
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      "kind": "list",
      "text": "Consistently strong visits growth of over 20% after P1; H2 acceleration in Australia, great growth in Russia and Middle East; ABV increased year on year driven by items per basket improvement",
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      "text": "FY19 KPIs: Retail Sales +12%, Visits +19%, Orders +15%, Conversion -10bps, ABV +3%, Active Customers 3.3m (+18%)",
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      "text": "Sales growth of 12% driven by improving customer experience after P1",
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      "kind": "title",
      "text": "ROW Performance",
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      "evidence": "The deck contrasts ASOS' investment in growth with its previous performance",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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