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  "docSlug": "f9c0de930be58fac0e14bf9b0931fa39",
  "documentTitle": "Asos | Results Presentation Deck | 26 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-04-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 10,
  "pageCount": 26,
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  "slideType": "kpi_overview",
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  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses a combination of a KPI table and a bar chart to illustrate performance across periods (P1-P4) and the full year (FY).",
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  "imagePath": null,
  "slideHref": "/slides/019de06f-cdb0-735d-97e2-d71370868d23/10",
  "deckHref": "/decks/019de06f-cdb0-735d-97e2-d71370868d23",
  "deckJsonHref": "/decks/019de06f-cdb0-735d-97e2-d71370868d23.json",
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      "kind": "chart",
      "text": "FY19 Retail Sales Growth by period P1-P4 and FY total.",
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      "kind": "disclaimer",
      "text": "* 12 month measures – Active customers defined as having shopped in the last twelve months as at 31 August.",
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      "kind": "table",
      "text": "FY19 KPIs: Retail Sales +9%, Visits +8%, Orders +8%, Conversion Flat, ABV -4%, Active Customers 2.8m (+12%)",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
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      "evidence": "The deck outlines ASOS' strategy for growth, including investment in tech platform and organisational capability",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck contrasts ASOS' investment in growth with its previous performance",
      "position": 0,
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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