{
  "docId": "019de06f-ca2b-7195-a0d5-3cdd913a2d89",
  "docSlug": "7bbfcb121ab65ed9aff8c01594d8e320",
  "documentTitle": "Morgan Stanley | Investment Banking Pitch Book | 29 slides",
  "authorId": "morgan-stanley",
  "authorName": "Morgan Stanley",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2019-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 14,
  "pageCount": 29,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "diagnosis",
  "function": "diagnose",
  "density": "balanced",
  "nDataPoints": 17,
  "notes": "The slide uses a comparative table for demographics and a bar chart for median age trends, alongside a list of strategic initiatives.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-ca2b-7195-a0d5-3cdd913a2d89/14",
  "deckHref": "/decks/019de06f-ca2b-7195-a0d5-3cdd913a2d89",
  "deckJsonHref": "/decks/019de06f-ca2b-7195-a0d5-3cdd913a2d89.json",
  "deckAnchorHref": "/decks/019de06f-ca2b-7195-a0d5-3cdd913a2d89#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "chart",
      "text": "NASCAR Median Age of Viewers Has Increased Significantly",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc49c506-f117-416b-89b9-6fb16e72c2b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.4,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "list",
      "text": "NASCAR Strategy Core Pillars: Youth Engagement, Driver Star Power, Gen Y Engagement, Event Experience, Social Media Presence, Multicultural Demographics, Product Relevance",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f9bdfe4-b94b-47b0-91b2-dcd43c0d9d26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Wall Street Research, Statista",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4505e8b3-bab6-4406-9dca-8aea7e3f66f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "table",
      "text": "NASCAR Demographics Skewed to Older and Less Wealthy",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b0b7417-d081-4c6b-855b-0953f61ae67e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.75,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "NASCAR Strategy in Place to Address Declining Viewership and Lack of Millennial Engagement",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be70e50d-5303-47dc-bf0f-a958c2755ffc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "ef38eb31-787a-4506-b9fe-3b0cdd04bffe",
      "evidence": "The slide contains list/bullet components with text 'NASCAR Strategy Core Pillars: Youth Engagement, Driver Star Power, Gen Y Engagement, Event Experience, Social Media Presence, Multicultural Demographics, Product Relevance'",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 6,
      "beatId": "b0263511-778c-4bd5-8363-2ebcee552a22",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Slides discuss industry trends, declining viewership, and strategic challenges.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 11,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "99f59049-da57-46b7-a499-491c0daf3422",
      "evidence": "The deck zooms in on NASCAR strategy and attendance declines.",
      "position": 0,
      "objective": "Understand the specific challenges facing Speedway Motorsports",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}