{
  "docId": "019de06f-ca2b-7195-a0d5-3cdd913a2d89",
  "docSlug": "7bbfcb121ab65ed9aff8c01594d8e320",
  "documentTitle": "Morgan Stanley | Investment Banking Pitch Book | 29 slides",
  "authorId": "morgan-stanley",
  "authorName": "Morgan Stanley",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2019-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 13,
  "pageCount": 29,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "diagnosis",
  "function": "diagnose",
  "density": "dense",
  "nDataPoints": 16,
  "notes": "The slide uses a dual-column layout to contrast revenue decline with capacity reduction strategies.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-ca2b-7195-a0d5-3cdd913a2d89/13",
  "deckHref": "/decks/019de06f-ca2b-7195-a0d5-3cdd913a2d89",
  "deckJsonHref": "/decks/019de06f-ca2b-7195-a0d5-3cdd913a2d89.json",
  "deckAnchorHref": "/decks/019de06f-ca2b-7195-a0d5-3cdd913a2d89#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "chart",
      "text": "ISC Admissions Revenue",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86f6933e-dff7-40b0-b21d-74d952bb7294",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Total Seating Capacity (Speedway)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b00dd7e-9dfb-4ca4-8f38-4279da745b47",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Speedway Motorsports Admissions Revenue",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a65165f5-e329-4c3d-9aab-d1d1dd9f5f67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.6
      },
      "kind": "chart",
      "text": "Total Seating Capacity (ISC)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dcb7b09c-4344-4c00-9e1e-c0a43205133a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.05,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Source: Wall Street Research, Company Filings",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a23d9dc-81e1-46d3-b288-d8b4272ca7a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.85,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "To Combat Attendance Declines, ISC & Speedway Motorsports Have Removed Nearly 20% of Their Combined Venues' Capacity",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d43bb27d-6f44-4237-a888-809d36907d3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.05,
        "y": 0.02
      },
      "kind": "title",
      "text": "...And Attendance Continues to Fall with Combined Admissions Revenue Down ~24% Since 2011",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44d3424c-66b7-4d23-b5da-054e8ba52054",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "50bcd5b7-d213-4227-82e7-fd04dc14b6cf",
      "evidence": "The slide contains multiple chart/bar-vertical components and a chart/bar-stacked component, indicating a selection of charts to present data",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 6,
      "beatId": "b0263511-778c-4bd5-8363-2ebcee552a22",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Slides discuss industry trends, declining viewership, and strategic challenges.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 11,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "99f59049-da57-46b7-a499-491c0daf3422",
      "evidence": "The deck zooms in on NASCAR strategy and attendance declines.",
      "position": 0,
      "objective": "Understand the specific challenges facing Speedway Motorsports",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}