{
  "docId": "019de06f-ca2b-7195-a0d5-3cdd913a2d89",
  "docSlug": "7bbfcb121ab65ed9aff8c01594d8e320",
  "documentTitle": "Morgan Stanley | Investment Banking Pitch Book | 29 slides",
  "authorId": "morgan-stanley",
  "authorName": "Morgan Stanley",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2019-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 12,
  "pageCount": 29,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "data_table",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 24,
  "notes": "The slide contrasts negative viewership trends with positive financial outcomes from media rights deals.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-ca2b-7195-a0d5-3cdd913a2d89/12",
  "deckHref": "/decks/019de06f-ca2b-7195-a0d5-3cdd913a2d89",
  "deckJsonHref": "/decks/019de06f-ca2b-7195-a0d5-3cdd913a2d89.json",
  "deckAnchorHref": "/decks/019de06f-ca2b-7195-a0d5-3cdd913a2d89#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "TV Viewership for First 3 NASCAR Races Has Steadily Declined Since 2015",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3cdbed8-26e0-4086-8843-6fcff1e55085",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.52,
        "y": 0.5
      },
      "kind": "list",
      "text": "Media Rights TV Broadcasting Agreement Overview: 10-year term, 65%/25%/10% distribution, OTT and DTC rights, 2018 season stats",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "891e02ef-45d5-4033-a19d-805c8a89d03c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Wall Street Research",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a8cbfef-ce66-45bb-9d95-159cf5ad2ccc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "table",
      "text": "NASCAR's 2015-2024 TV Rights Deal Represents a ~46% Increase Over Prior Deal Value",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f740b10b-e4ec-4072-9250-110d550fe067",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.9,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Despite Decline in Viewership, the New Media Rights Deal Represents a ~46% Increase from Prior Deal",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e37358e8-a1d1-4cdb-9c8c-0c7704f5bade",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "NASCAR TV Viewership Has Been in Decline Since 2015...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74df8411-08ee-4fb4-9db4-fd216245724c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "9f44e03a-3d2f-402d-abcf-e2397936fc48",
      "evidence": "The slide contains a chart/bar-stacked component and a table/data component, indicating a selection of charts to present data",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 6,
      "beatId": "b0263511-778c-4bd5-8363-2ebcee552a22",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Slides discuss industry trends, declining viewership, and strategic challenges.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 11,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "99f59049-da57-46b7-a499-491c0daf3422",
      "evidence": "The deck zooms in on NASCAR strategy and attendance declines.",
      "position": 0,
      "objective": "Understand the specific challenges facing Speedway Motorsports",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}