{
  "docId": "019de06f-ca2b-7195-a0d5-3cdd913a2d89",
  "docSlug": "7bbfcb121ab65ed9aff8c01594d8e320",
  "documentTitle": "Morgan Stanley | Investment Banking Pitch Book | 29 slides",
  "authorId": "morgan-stanley",
  "authorName": "Morgan Stanley",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2019-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 11,
  "pageCount": 29,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "industry_trends",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 15,
  "notes": "Slide highlights the growth in sports rights value and the multi-platform nature of sports consumption.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-ca2b-7195-a0d5-3cdd913a2d89/11",
  "deckHref": "/decks/019de06f-ca2b-7195-a0d5-3cdd913a2d89",
  "deckJsonHref": "/decks/019de06f-ca2b-7195-a0d5-3cdd913a2d89.json",
  "deckAnchorHref": "/decks/019de06f-ca2b-7195-a0d5-3cdd913a2d89#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.65,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Frequency (%) Fans Access Sports Content by Platform",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d15d9aa-0e61-4b5a-9b66-b4f152cd1a9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.35,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Media Rights Contract Value Change Upon Renewal",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e62a413d-8c6f-4c86-a36c-efa8e4abdc36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "There is no substitute for premium sports content; The appeal of top-level sports is global; Diverse opportunities for follow-on monetization",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fdabe4af-6a6f-4d55-b7b5-1f5c99d1f553",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Technavio, Nielsen; Source: 'The Future of Sports Fan Report', 2017",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9918516-c0f9-4a2e-bcfa-f853725d6b4d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Sports is the Most Coveted of Premium Content",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa0cd9c8-5653-43fd-80ac-080dcd142b86",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "401ba4bc-ede1-403a-8ec1-f4d2a7728204",
      "evidence": "The slide contains list/bullet components with text 'There is no substitute for premium sports content; The appeal of top-level sports is global; Diverse opportunities for follow-on monetization'",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 6,
      "beatId": "b0263511-778c-4bd5-8363-2ebcee552a22",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Slides discuss industry trends, declining viewership, and strategic challenges.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 11,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "99f59049-da57-46b7-a499-491c0daf3422",
      "evidence": "The deck zooms in on NASCAR strategy and attendance declines.",
      "position": 0,
      "objective": "Understand the specific challenges facing Speedway Motorsports",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}