{
  "docId": "019de06f-c815-749e-b2f2-689caeae0276",
  "docSlug": "eea07f314e24ac05d0f347aca1ee8471",
  "documentTitle": "Etsy | Investor Day Presentation Deck | 264 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 86,
  "pageCount": 120,
  "prevPage": 85,
  "nextPage": 87,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a split-screen layout showing a photographer on the left and a craftsman on the right, emphasizing the 'human' aspect of the brand.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de06f-c815-749e-b2f2-689caeae0276/86",
  "deckHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276",
  "deckJsonHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276.json",
  "deckAnchorHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276#slide-86",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Split image showing a photographer and a craftsman",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34c86a75-5344-42e8-802e-62007952c086",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.063,
        "w": 0.144,
        "x": 0.036,
        "y": 0.083
      },
      "kind": "title",
      "text": "Human Connection",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99e13f94-91c6-41e6-93ad-6174164a4aa8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.029,
        "x": 0.942,
        "y": 0.033
      },
      "kind": "title",
      "text": "Etsy",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "754b1609-69c3-48c0-bb12-62ba6112ec6a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}