{
  "docId": "019de06f-c815-749e-b2f2-689caeae0276",
  "docSlug": "eea07f314e24ac05d0f347aca1ee8471",
  "documentTitle": "Etsy | Investor Day Presentation Deck | 264 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 84,
  "pageCount": 120,
  "prevPage": 83,
  "nextPage": 85,
  "slideType": "key_messages",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a collage-style layout with floating cards representing different sellers (Dezaart, Illuminate Vintage, WilburDavis) to emphasize the personal connection between buyers and makers.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de06f-c815-749e-b2f2-689caeae0276/84",
  "deckHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276",
  "deckJsonHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276.json",
  "deckAnchorHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276#slide-84",
  "components": [
    {
      "bbox": {
        "h": 0.119,
        "w": 0.222,
        "x": 0.733,
        "y": 0.481
      },
      "kind": "callout",
      "text": "See how we got started",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06785b63-dc3f-4dc5-a63a-5bfb996fbd40",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Background photo of a person in a home setting",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77c34201-8ef1-4f29-a27f-6d9f11fbb0d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.91,
        "w": 0.53,
        "x": 0.435,
        "y": 0.048
      },
      "kind": "list",
      "text": "Seller cards for Dezaart, Illuminate Vintage, and WilburDavis",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd5a2806-032c-4cf4-bd65-6a8e57a84a01",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.15,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "Human Connection",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6ba67a4-5d40-4e94-ab9a-960c4fb2dae3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "0234a634-2816-4aa0-a4f9-f423a32646b1",
      "evidence": "The components reference a 'Background photo of a person in a home setting' which seems to be targeted towards a specific audience, indicating audience definition.",
      "confidence": 0.7
    },
    {
      "name": "Story Moments",
      "slug": "story-moments",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "3966040c-850e-49ab-9da9-1c55c5159c93",
      "evidence": "The title 'Human Connection' and the components seem to be setting a story moment.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}