{
  "docId": "019de06f-c815-749e-b2f2-689caeae0276",
  "docSlug": "eea07f314e24ac05d0f347aca1ee8471",
  "documentTitle": "Etsy | Investor Day Presentation Deck | 264 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 78,
  "pageCount": 120,
  "prevPage": 77,
  "nextPage": 79,
  "slideType": "other",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a simple linear continuum to categorize product customization levels.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de06f-c815-749e-b2f2-689caeae0276/78",
  "deckHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276",
  "deckJsonHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276.json",
  "deckAnchorHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276#slide-78",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.94,
        "x": 0.03,
        "y": 0.4
      },
      "kind": "diagram",
      "text": "Spectrum from No options to Infinite options",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19e05a0f-328c-43fa-8f53-5c1aab51c9a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.18,
        "x": 0.78,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "Infinite options",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b750ae3-9d59-48bb-a428-de19e6772fb9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.18,
        "x": 0.51,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Personalization",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37451681-beaf-4174-82da-36b47042d020",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.03,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "No options",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c8b0747-ad69-44ef-8350-1ce5e17c15f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.18,
        "x": 0.06,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Is what it is",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d7aef4e-efec-4ff9-8898-19ec7fd83c22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.18,
        "x": 0.75,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Collaborative Creation",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a250255-7c81-426c-9f48-3c6dcd2e7337",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.18,
        "x": 0.28,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Small set of pre-defined options",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7221453-63be-4f39-9539-3ff265324030",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "Spectrum of Customization",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "edddf14c-b2fc-4553-a927-c4a7835d8252",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "Spectrum",
      "slug": null,
      "matchId": "ba341a0a-951a-408e-97e6-60a79d1161ea",
      "evidence": "Linear progression from 'No options' to 'Infinite options'",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 80,
      "from": 61,
      "beatId": "cbe153d7-8765-47f6-878a-97b6490a0779",
      "arcName": "The Golden Circle",
      "arcSlug": "golden-circle",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "Etsy outlines its plans for growth and improvement",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 80,
      "from": 61,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "1a0d292d-6629-4f45-9d35-310f8157b5f8",
      "evidence": "Etsy outlines its plans for growth and improvement",
      "position": 2,
      "objective": "Outline Etsy's plans for growth and improvement",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}