{
  "docId": "019de06f-c815-749e-b2f2-689caeae0276",
  "docSlug": "eea07f314e24ac05d0f347aca1ee8471",
  "documentTitle": "Etsy | Investor Day Presentation Deck | 264 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 65,
  "pageCount": 120,
  "prevPage": 64,
  "nextPage": 66,
  "slideType": "other",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses visual examples of product listings to demonstrate the criteria.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de06f-c815-749e-b2f2-689caeae0276/65",
  "deckHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276",
  "deckJsonHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276.json",
  "deckAnchorHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276#slide-65",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.22,
        "x": 0.68,
        "y": 0.08
      },
      "kind": "image",
      "text": "Washed Linen Tunic product card",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b762423-88c3-4c6d-94ff-f283f5aeb252",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.25,
        "x": 0.34,
        "y": 0.14
      },
      "kind": "image",
      "text": "Pink Hibiscus Maxi Dress product card",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc8fd1a3-e1cf-4b7a-a37f-a88a83a6a43e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "list",
      "text": "Great photos\nCraftsmanship\nCustomer reviews",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13088ccc-dc1a-465e-bacd-2981aaf18fd7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.03,
        "y": 0.1
      },
      "kind": "title",
      "text": "Narrowing candidate set",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5eda6442-e185-4fc0-afed-b222b5c617d1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "c66297e9-e245-440a-a05c-d718ec023b9b",
      "evidence": "Great photos, Craftsmanship, Customer reviews",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 80,
      "from": 61,
      "beatId": "cbe153d7-8765-47f6-878a-97b6490a0779",
      "arcName": "The Golden Circle",
      "arcSlug": "golden-circle",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "Etsy outlines its plans for growth and improvement",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 80,
      "from": 61,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "1a0d292d-6629-4f45-9d35-310f8157b5f8",
      "evidence": "Etsy outlines its plans for growth and improvement",
      "position": 2,
      "objective": "Outline Etsy's plans for growth and improvement",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}