{
  "docId": "019de06f-c815-749e-b2f2-689caeae0276",
  "docSlug": "eea07f314e24ac05d0f347aca1ee8471",
  "documentTitle": "Etsy | Investor Day Presentation Deck | 264 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 37,
  "pageCount": 120,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "other",
  "function": "other",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide highlights the artisanal nature of the brand 'light + paper' based in Toronto.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de06f-c815-749e-b2f2-689caeae0276/37",
  "deckHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276",
  "deckJsonHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276.json",
  "deckAnchorHref": "/decks/019de06f-c815-749e-b2f2-689caeae0276#slide-37",
  "components": [
    {
      "bbox": {
        "h": 0.465,
        "w": 0.495,
        "x": 0.505,
        "y": 0
      },
      "kind": "image",
      "text": "Studio workspace of light + paper.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a341421-3a21-4060-8b6b-9a609f61c041",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.488,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Close-up of hand-cutting paper patterns with an X-Acto knife.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8cf58d3f-3297-4bf3-9627-5b230075eae6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.505,
        "w": 0.495,
        "x": 0.505,
        "y": 0.495
      },
      "kind": "image",
      "text": "Finished laser-cut wooden coasters.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0af08fa-034a-4522-97e7-ff6a8f56deb5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.51,
        "y": 0.88
      },
      "kind": "other",
      "text": "light + paper, Toronto, Canada",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28e67c74-a452-43c1-85f7-d41fce627794",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 21,
      "beatId": "65e7c36d-9571-4e03-bd01-c99a3e1f8e56",
      "arcName": "The Golden Circle",
      "arcSlug": "golden-circle",
      "beatName": "What",
      "beatSlug": "golden-circle-what",
      "evidence": "Etsy showcases its unique marketplace and products",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 21,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b46421a0-b39c-4ba9-a8b4-26e3e08296d9",
      "evidence": "Etsy implies that not using its platform would mean missing out on unique products and growth opportunities",
      "position": 1,
      "objective": "Highlight the consequences of not using Etsy",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}