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      "text": "Tough Mudder – 23 cities, 161,000 attendees. 93% of attendees are sampled +15MM social media impressions\nInfluencer Program: National reach to extend over 55MM followers and over 100MM impressions in 2019!\nDemos: Estimating to sample 175,000 consumers in 2019\nMedia: Integrated targeted Digital and Social media campaigns",
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