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  "docId": "019de06f-c545-74e9-989f-fb5433d4c179",
  "docSlug": "2d172ebce446ff21a08a7daa8544c5ed",
  "documentTitle": "Carta | Start Up Pitch Deck | 23 slides",
  "authorId": "carta",
  "authorName": "Carta",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-02-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 4,
  "pageCount": 23,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "solution",
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  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Minimalist diagram illustrating the core value proposition.",
  "elementsJson": null,
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  "slideHref": "/slides/019de06f-c545-74e9-989f-fb5433d4c179/4",
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  "deckJsonHref": "/decks/019de06f-c545-74e9-989f-fb5433d4c179.json",
  "deckAnchorHref": "/decks/019de06f-c545-74e9-989f-fb5433d4c179#slide-4",
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        "y": 0.405
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      "kind": "diagram",
      "text": "Issuer to Owner ownership transfer",
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      "subkind": "process",
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      "kind": "paragraph",
      "text": "Create a simple way for issuers to transfer securities online",
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      "kind": "title",
      "text": "How?",
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  "loops": [
    {
      "to": 21,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "26c4d29b-7ea0-41d0-a349-09422e0ff122",
      "evidence": "The problem statement on page 2 and the analogy on page 21 highlight the cost of inaction.",
      "position": 0,
      "objective": "Highlight the cost of not solving the problem",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e74a9197-1993-4868-8ffb-35184412760c",
      "evidence": "The solution and how it works are presented on pages 3-4.",
      "position": 1,
      "objective": "Explain the solution and how it works",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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