{
  "docId": "019de06f-c545-74e9-989f-fb5433d4c179",
  "docSlug": "2d172ebce446ff21a08a7daa8544c5ed",
  "documentTitle": "Carta | Start Up Pitch Deck | 23 slides",
  "authorId": "carta",
  "authorName": "Carta",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 23,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "traction",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 21,
  "notes": "The chart displays a combination of bar charts for CAC and Avg. New ARR, and a line chart for Payback period.",
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  "imagePath": null,
  "slideHref": "/slides/019de06f-c545-74e9-989f-fb5433d4c179/17",
  "deckHref": "/decks/019de06f-c545-74e9-989f-fb5433d4c179",
  "deckJsonHref": "/decks/019de06f-c545-74e9-989f-fb5433d4c179.json",
  "deckAnchorHref": "/decks/019de06f-c545-74e9-989f-fb5433d4c179#slide-17",
  "components": [
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      "bbox": {
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        "w": 0.735,
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      "kind": "chart",
      "text": "CAC and Avg. New ARR over time",
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      "subkind": "bar-grouped",
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      "kind": "chart",
      "text": "Payback period (months)",
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    {
      "bbox": {
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        "x": 0.145,
        "y": 0.915
      },
      "kind": "subtitle",
      "text": "Definitions: Customer Acquisition Cost (CAC) = Sales & Marketing spend (fully loaded) + Net implementation cost (fully loaded) by new subscription customer. Average ARR = Annual Recurring Revenue (ARR) by new subscription customer * Subscription gross margin. Payback period = [ CAC / Average ARR ] x 12",
      "attrs": null,
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      "kind": "title",
      "text": "Payback period",
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  "metrics": [],
  "tools": [
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      "slug": "payoff",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "729fab2b-fcf4-4fef-8ca3-ded0a3ef9f12",
      "evidence": "Payback period (months)",
      "confidence": 0.7
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  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 15,
      "beatId": "3095d56b-d8b8-47f2-817f-f3cb96faf5e0",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "The traction is presented on pages 15-18.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "26c4d29b-7ea0-41d0-a349-09422e0ff122",
      "evidence": "The problem statement on page 2 and the analogy on page 21 highlight the cost of inaction.",
      "position": 0,
      "objective": "Highlight the cost of not solving the problem",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 18,
      "from": 15,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "abe58e75-e271-4822-a102-e5bbf0e63464",
      "evidence": "The traction and growth are presented on pages 15-18.",
      "position": 2,
      "objective": "Show traction and growth",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
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