{
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  "docSlug": "9c77801d6a496eedd3d13179b5b178e5",
  "documentTitle": "Just Eat Takeaway.com | Mergers and Acquisitions Presentation Deck | 15 slides",
  "authorId": "just-eat-takeaway-com",
  "authorName": "Takeaway.com",
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  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2018-12-01 00:00:00",
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  "pageNumber": 9,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Uses a combination of market sizing (GMV) and penetration metrics (active consumers as % of population).",
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  "slideHref": "/slides/019de06f-c257-7041-805c-444e8ee8ff67/9",
  "deckHref": "/decks/019de06f-c257-7041-805c-444e8ee8ff67",
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  "deckAnchorHref": "/decks/019de06f-c257-7041-805c-444e8ee8ff67#slide-9",
  "components": [
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      "kind": "chart",
      "text": "Significant penetration upside: Netherlands vs Germany",
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      "kind": "chart",
      "text": "Total German food delivery market c. €6.8bn",
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      "kind": "source-note",
      "text": "(1) Based on Takeaway.com Management estimates. (2) Delivery Hero and Takeaway.com combined GMV in Germany for 2017. (3) Active consumers... (4) Eurostat population... (5) Takeaway.com Netherlands total orders... (6) Delivery Hero and Takeaway.com combined orders...",
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      "kind": "title",
      "text": "The German market represents a significant growth opportunity",
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      "evidence": "Comparison of total addressable market vs current penetration",
      "confidence": 0.9
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      "beatId": "693b97a9-f5a0-43aa-903d-4f897904d565",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Slides 8-9 provide evidence and proof of the benefits of the acquisition.",
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      "confidence": 0.8,
      "parentBeatName": "Evidence",
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      "name": "Cost Of Inaction",
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      "evidence": "Slide 9 implies that not making this acquisition would mean missing out on significant growth opportunities.",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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