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  "documentTitle": "Third Point Management | Activist Presentation Deck | 45 slides",
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  "presentationDate": "2018-10-01 00:00:00",
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  "notes": "The slide uses a 'problem-evidence' structure to validate the activist's critique of management.",
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      "kind": "chart",
      "text": "Change in US soup market share, last 52wks, %",
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      "text": "Failed to drive category growth; Raised prices without increasing value; Mismanaged price gaps; Conflict with Walmart",
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      "kind": "quote",
      "text": "In recent years, we have pushed the [soup] business too hard on pricing and margin.",
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      "text": "Note: Campbell's comment from fiscal 4q18 earnings call (8.30.18); Last 52wks through 7.29.18 (per Campbell fiscal 4q18 public presentation) Source: Third Point LLC; Company Materials; IRI",
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      "text": "Mismanagement of retail channel has driven large market share losses",
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      "text": "CORPORATE STRATEGY — SOUP",
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