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  "notes": "Uses media headlines to frame the investment as a failure.",
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      "kind": "callout",
      "text": "Juicero shut down upon discovery that its technology was basically worthless",
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      "text": "Engadget: Juicero, the ridiculous $400 juicer company, is shutting down. The Guardian: Squeezed out: widely mocked startup Juicero is shutting down. Eater: $400 Juicer Company Shuts Down as Founder Frolics at Burning Man",
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      "text": "Note: Campbell invested $13.5 million in Juicero per press release (October 2016) Source: Third Point LLC; Company Materials; Google Images; Engadget, The Guardian, Eater",
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      "text": "CORPORATE STRATEGY — SMALL DEALS",
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