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  "documentTitle": "Third Point Management | Activist Presentation Deck | 45 slides",
  "authorId": "third-point-management",
  "authorName": "Third Point",
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  "presentationDate": "2018-10-01 00:00:00",
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  "notes": "Uses the 'ceo-quote-contradiction' framework to highlight management's own admission of failure.",
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      "kind": "paragraph",
      "text": "Campbell Board member & interim CEO Keith McLoughlin",
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      "kind": "quote",
      "text": "Simply put we lost focus. We lost focus strategically... We lost focus within our products and brands... Lastly we lost focus in process and execution... And finally we didn't have a culture of accountability which led to poor execution.",
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      "text": "Note: Campbell’s comment from fiscal 4q18 earnings call (8.30.18) Source: Emphasis from Third Point LLC; Company Materials",
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      "text": "HOW DID WE GET HERE?",
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