{
  "docId": "019de06f-a9d0-73ef-b6d6-b9fc84ba743b",
  "docSlug": "df2689ca08a4fa7144c48b8ff480606a",
  "documentTitle": "Roblox | Product Presentation Deck | 35 slides",
  "authorId": "roblox",
  "authorName": "Roblox",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 35,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 18,
  "notes": "The slide uses a hub-and-spoke layout to position Roblox at the center of four distinct industry verticals.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-a9d0-73ef-b6d6-b9fc84ba743b/17",
  "deckHref": "/decks/019de06f-a9d0-73ef-b6d6-b9fc84ba743b",
  "deckJsonHref": "/decks/019de06f-a9d0-73ef-b6d6-b9fc84ba743b.json",
  "deckAnchorHref": "/decks/019de06f-a9d0-73ef-b6d6-b9fc84ba743b#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.2,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Roblox central hub with four spokes pointing to industry categories",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63e74a1f-daa3-4cbf-b3f5-63f19bdb9c00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "list",
      "text": "SOCIAL: Tencent: $472, Facebook: $458, *LinkedIn: $26, Naver: $23, Twitter: $21",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30adfc74-9c24-44d6-a4dc-56636a5835c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.2,
        "y": 0.65
      },
      "kind": "list",
      "text": "TOYS: *LEGO: $14.6 (2012), Hasbro: $10, Mattel: $4",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b0bdd8e-4e21-4ac3-8bae-7e4dd22ff045",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.65,
        "y": 0.65
      },
      "kind": "list",
      "text": "GAMING: Nintendo $50, Activision $49, NetEase $37, EA $36, *Steam $10, Nexon $7",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b0735ea-5e7f-4e8f-8967-c697c17113dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.2,
        "y": 0.25
      },
      "kind": "list",
      "text": "MEDIA: Comcast: $157, Disney: $149, Netflix: $125, Time Warner: $74, Fox: $65",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be64c339-1a5d-4cf1-be15-3381ec6ea202",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "*Market Caps in $B (estimated)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "afc50d85-162a-48f1-b104-9572102f4224",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Roblox Vision",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f89336d0-18b4-4947-8360-449005513ce7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "70eba498-c815-4906-9b75-91aa333ef6cc",
      "evidence": "Central Roblox logo with arrows pointing to four industry categories",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 17,
      "beatId": "c1678b22-b4c2-4f1d-8a63-10ac37c36a1c",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The deck showcases Roblox's vision and feature release timeline, creating desire for the company's future plans.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 17,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "a6c2fdb9-efc4-471f-9949-0690d403e138",
      "evidence": "The deck presents Roblox's vision and feature release timeline, creating an aha moment for the audience.",
      "position": 0,
      "objective": "What is Roblox's vision?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}