{
  "docId": "019de06f-a271-7129-a5cb-3e75d9fba18d",
  "docSlug": "61f2a5832d030549bfde3df1440e85aa",
  "documentTitle": "Etsy | Investor Presentation Deck | 16 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 11,
  "pageCount": 16,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-a271-7129-a5cb-3e75d9fba18d/11",
  "deckHref": "/decks/019de06f-a271-7129-a5cb-3e75d9fba18d",
  "deckJsonHref": "/decks/019de06f-a271-7129-a5cb-3e75d9fba18d.json",
  "deckAnchorHref": "/decks/019de06f-a271-7129-a5cb-3e75d9fba18d#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "366fa91c-521e-4de0-bf12-0f8ba4d9734e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.35,
        "x": 0.08,
        "y": 0.28
      },
      "kind": "list",
      "text": "Community Support: We're giving our community spaces an upgrade to provide support and guidance for our sellers. Seller Resources: In September, we plan to give the Etsy Teams and the Etsy Forums a new look. Customer Support: 24/7 call requests.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1141830-2c24-4353-952b-8df83e3eead2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.55,
        "x": 0.087,
        "y": 0.087
      },
      "kind": "title",
      "text": "We're enhancing support for our community",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29f9729a-6b9b-4a7b-9ff5-df725a26e361",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "3931fd7d-b48c-446c-8ccf-80ef79497bcb",
      "evidence": "We're giving our community spaces an upgrade to provide support and guidance for our sellers.",
      "confidence": 0.7
    },
    {
      "name": "Call to action",
      "slug": "call-to-action",
      "agent": null,
      "layer": "slide",
      "matchId": "814c54c9-8782-401c-a8b8-0d71ee27955d",
      "evidence": "We're enhancing support for our community",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 10,
      "beatId": "d753ef95-5642-457d-b95c-910c03a08c37",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "New tools and support for creative businesses",
      "position": 2,
      "confidence": 0.7,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}