{
  "docId": "019de06f-a18d-758a-a9f6-e08b5b1bedf8",
  "docSlug": "0101471072719a62bf9cc2ead034fde2",
  "documentTitle": "Tesla | Shareholder Engagement Presentation Deck | 7 slides",
  "authorId": "tesla",
  "authorName": "Tesla",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 7,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "team_bio",
  "function": "other",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-a18d-758a-a9f6-e08b5b1bedf8/5",
  "deckHref": "/decks/019de06f-a18d-758a-a9f6-e08b5b1bedf8",
  "deckJsonHref": "/decks/019de06f-a18d-758a-a9f6-e08b5b1bedf8.json",
  "deckAnchorHref": "/decks/019de06f-a18d-758a-a9f6-e08b5b1bedf8#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.335,
        "w": 0.231,
        "x": 0.065,
        "y": 0.34
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76fc11b0-534f-49c3-9970-5b4bf5bab667",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.084,
        "w": 0.145,
        "x": 0.328,
        "y": 0.578
      },
      "kind": "list",
      "text": "Zip2 Corporation\nThe Kitchen\nSquare Roots",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e3072d5-3659-46ad-ab57-06844e6126d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.028,
        "w": 0.253,
        "x": 0.054,
        "y": 0.704
      },
      "kind": "paragraph",
      "text": "Co-Founder of The Kitchen",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "184e5677-c1ff-4d07-9492-3633a2a99198",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.056,
        "w": 0.622,
        "x": 0.328,
        "y": 0.462
      },
      "kind": "paragraph",
      "text": "CEO of The Kitchen, a company focused on sustainably produced food. Successful entrepreneur and investor in technology and consumer-driven companies.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c38731c8-f087-412d-a3cf-5b794cb1d67b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.188,
        "x": 0.406,
        "y": 0.18
      },
      "kind": "title",
      "text": "KIMBAL MUSK",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67103cee-4281-41eb-9561-1f6bba907300",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "0919cc59-d7ff-48ec-bdc5-b74417a3cb7f",
      "evidence": "list/bullet: Zip2 Corporation The Kitchen Square Roots",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 2,
      "beatId": "c3598757-8613-4b9c-b744-3d317fc8d0ed",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "The nominee bios and team bio slides showcase the leadership team",
      "position": 1,
      "confidence": 0.7,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "dcb56bcb-65c9-4d7b-9715-4df9c57ecd56",
      "evidence": "The team bios and key messages slides provide context for the leadership team's capabilities",
      "position": 0,
      "objective": "Why Tesla's leadership team is well-positioned for long-term success",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}