{
  "docId": "019de06f-a18d-758a-a9f6-e08b5b1bedf8",
  "docSlug": "0101471072719a62bf9cc2ead034fde2",
  "documentTitle": "Tesla | Shareholder Engagement Presentation Deck | 7 slides",
  "authorId": "tesla",
  "authorName": "Tesla",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 2,
  "pageCount": 7,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-a18d-758a-a9f6-e08b5b1bedf8/2",
  "deckHref": "/decks/019de06f-a18d-758a-a9f6-e08b5b1bedf8",
  "deckJsonHref": "/decks/019de06f-a18d-758a-a9f6-e08b5b1bedf8.json",
  "deckAnchorHref": "/decks/019de06f-a18d-758a-a9f6-e08b5b1bedf8#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.88,
        "x": 0.06,
        "y": 0.4
      },
      "kind": "list",
      "text": "Board has actively driven key decisions focused on achieving long-term growth and profitability, including decisions to: Manufacture and sell electric vehicles from the ground up; Establish Tesla-owned stores; Create a global network of Superchargers; Build world's largest battery factory; Expand into energy generation; Compensate our CEO only if other shareholders realize tremendous value",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7309bba2-31aa-4c7a-a598-c8be8451dde1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.88,
        "x": 0.06,
        "y": 0.68
      },
      "kind": "paragraph",
      "text": "Board is directly and regularly engaged with senior management, and participates in robust shareholder outreach and feedback",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1471f763-9701-40d5-ba50-1d7182e4b5a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.88,
        "x": 0.06,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "Tesla's mission to accelerate the world's transition to sustainable energy requires a Board willing to commit to long-term goals",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c79b9f7-9991-4162-b32b-26853d0fbc5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.88,
        "x": 0.06,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Board members have significant experience as top-level executives at public companies or as entrepreneurs who founded successful organizations",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f12bd638-4747-4a1e-bf1a-226b253382eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "title",
      "text": "TESLA BOARD: HISTORY OF ENGAGEMENT AND LONG-TERM FOCUS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3be9695-56b8-4296-858b-4356cfd6b398",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "908d6a16-f738-4f3a-ba2e-042d6d4e4d7d",
      "evidence": "list/bullet: Board has actively driven key decisions focused on achieving long-term growth and profitability, including decisions to:",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 2,
      "beatId": "c3598757-8613-4b9c-b744-3d317fc8d0ed",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "The nominee bios and team bio slides showcase the leadership team",
      "position": 1,
      "confidence": 0.7,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "dcb56bcb-65c9-4d7b-9715-4df9c57ecd56",
      "evidence": "The team bios and key messages slides provide context for the leadership team's capabilities",
      "position": 0,
      "objective": "Why Tesla's leadership team is well-positioned for long-term success",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}