{
  "docId": "019de06f-9289-735b-8103-c20ab3aa2f6e",
  "docSlug": "f78cbc3f4f35bf4e8eae19a043e2f980",
  "documentTitle": "Overstock | Results Presentation Deck | 43 slides",
  "authorId": "overstock",
  "authorName": "Overstock",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 43,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 100,
  "notes": "The chart displays 3-week rolled averages of consumer intent.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-9289-735b-8103-c20ab3aa2f6e/16",
  "deckHref": "/decks/019de06f-9289-735b-8103-c20ab3aa2f6e",
  "deckJsonHref": "/decks/019de06f-9289-735b-8103-c20ab3aa2f6e.json",
  "deckAnchorHref": "/decks/019de06f-9289-735b-8103-c20ab3aa2f6e#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.62,
        "w": 0.94,
        "x": 0.03,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Line chart showing Wayfair (purple) and Overstock (red) share of choice over time.",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33531467-97d3-4ec2-a2b6-7a1b2fba6ea6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.45,
        "y": 0.84
      },
      "kind": "legend",
      "text": "Wayfair (purple) Overstock (red)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9e3d829-85a4-4552-90b4-c4346f41f690",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.56,
        "x": 0.23,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Overstock Weekly Brand Tracker (administered through Qualtrics), 2017-2018. US sample of online shoppers. 3 week rolled averages of ~300 base size per period.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de5c0a43-23d6-4518-af18-55a68e33132f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.56,
        "x": 0.22,
        "y": 0.13
      },
      "kind": "subtitle",
      "text": "Share of Choice\n% of US shoppers intending to purchase from (retailer) at next home goods purchase",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ec26bd0-5c8e-4752-ac5d-f2ee316b6ca3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Competitive Customer Preference",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74f10818-f702-4b88-b1c4-bfdd9943f94b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "58082862-97b6-46f4-8822-03fb624b0b7a",
      "evidence": "competitive_analysis type and line chart showing share of choice over time",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 42,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "180185bf-d7cd-4a79-b993-0151149d8183",
      "evidence": "The presentation emphasizes the need for growth and profitability",
      "position": 0,
      "objective": "Highlight the importance of strategic options",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}