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  "docSlug": "f78cbc3f4f35bf4e8eae19a043e2f980",
  "documentTitle": "Overstock | Results Presentation Deck | 43 slides",
  "authorId": "overstock",
  "authorName": "Overstock",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-03-01 00:00:00",
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  "notes": "The slide highlights Overstock's competitive advantage in CAC despite organic traffic challenges.",
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      "kind": "chart",
      "text": "Wayfair $73, Overstock $50",
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      "text": "Overstock continues to maintain significant CAC advantage even with deterioration in free organic traffic (discussed in Q3 earnings call).",
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      "text": "Source: Overstock and Wayfair 10Ks and investor presentations. Customer acquisition cost calculated as Total Advertising Spend divided by Implied New Customers. Implied New Customers calculated as (1 - % of orders from Repeat Customers) * Total Orders",
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      "kind": "title",
      "text": "Lower Customer Acquisition Cost in 2017",
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      "name": "Cost Of Inaction",
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      "objective": "Highlight the importance of strategic options",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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