{
  "docId": "019de06f-8c5e-71d9-9a60-192fab0c6579",
  "docSlug": "21397e87bb3a3af3737604f333286171",
  "documentTitle": "Lululemon | Investor Presentation Deck | 19 slides",
  "authorId": "lululemon",
  "authorName": "Lululemon",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7142857,
  "pageNumber": 13,
  "pageCount": 19,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "other",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a triptych of photos to illustrate brand community.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de06f-8c5e-71d9-9a60-192fab0c6579/13",
  "deckHref": "/decks/019de06f-8c5e-71d9-9a60-192fab0c6579",
  "deckJsonHref": "/decks/019de06f-8c5e-71d9-9a60-192fab0c6579.json",
  "deckAnchorHref": "/decks/019de06f-8c5e-71d9-9a60-192fab0c6579#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.45,
        "y": 0.05
      },
      "kind": "image",
      "text": "lululemon",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80265d29-b869-4d1f-9db3-1c528ca1f5be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.3,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "image",
      "text": "The Ghost Race event photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3347e629-a4b4-4ec3-ae0a-690fdc09cab4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.3,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Toronto 10K event photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "509333f6-2301-4d05-b64d-2fe009df8bbc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.3,
        "x": 0.35,
        "y": 0.25
      },
      "kind": "image",
      "text": "SeaWheeze event photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b207a51-93ca-4833-a857-16915603433f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.12
      },
      "kind": "title",
      "text": "COMMUNITY CONNECTION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de8d2e98-801c-4bd6-8b09-b13b773b284f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 5,
      "beatId": "6c8abab5-0e14-4fb7-ada6-b31f4af938b9",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents various solutions, including digital expansion, international growth, and community connection.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 5,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "1fdecf33-53c3-4ab5-8278-2cf881679543",
      "evidence": "The deck presents various growth initiatives and investments.",
      "position": 1,
      "objective": "Evaluating Lululemon's growth strategy and investments",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    },
    {
      "to": 13,
      "from": 13,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "4037d30d-f310-4f71-8359-c62c526b6517",
      "evidence": "The deck highlights Lululemon's singular focus on its guests.",
      "position": 2,
      "objective": "Understanding Lululemon's focus on its guests",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}