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  "documentTitle": "SpaceX | Investor Event Presentation Deck | 39 slides",
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  "authorName": "SpaceX",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2017-10-01 00:00:00",
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  "notes": "The slide uses a visual metaphor where the horizontal axis represents cost (left is low, right is high) and the vertical axis represents the physical rocket, though the rockets are not scaled by height but by their cost position.",
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      "kind": "callout",
      "text": "Due to full reusability, BFR provides lowest marginal cost per launch, despite vastly higher capacity than existing vehicles",
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      "text": "$$$",
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      "text": "MARGINAL COST PER LAUNCH ACCOUNTING FOR REUSABILITY",
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      "text": "LAUNCH COST",
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