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  "docSlug": "798f9e46e5461119af5416b0851a255a",
  "documentTitle": "SpaceX | Investor Event Presentation Deck | 39 slides",
  "authorId": "spacex",
  "authorName": "SpaceX",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2017-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 1,
  "pageCount": 39,
  "prevPage": null,
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  "slideType": "vision",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "This is a classic 'vision' slide, using high-impact imagery to convey the core purpose of the organization.",
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  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/cYR-bQrdIyNCavZ3tqBtZlkR8h6Bea14LaKSU18Evh0/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy83OThmOWU0NmU1NDYxMTE5YWY1NDE2YjA4NTFhMjU1YS9wMDAxLmpwZw",
  "slideHref": "/slides/019de06f-88b8-70ef-a803-83c787a7d31a/1",
  "deckHref": "/decks/019de06f-88b8-70ef-a803-83c787a7d31a",
  "deckJsonHref": "/decks/019de06f-88b8-70ef-a803-83c787a7d31a.json",
  "deckAnchorHref": "/decks/019de06f-88b8-70ef-a803-83c787a7d31a#slide-1",
  "components": [
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      "kind": "image",
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      "kind": "image",
      "text": "SPACEX",
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      "bbox": {
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      "kind": "title",
      "text": "BECOMING A MULTIPLANET SPECIES",
      "attrs": null,
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      "beatId": "e6651d10-3e87-418e-82d1-d52686538a76",
      "arcName": "Voyage and Return",
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      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "361286dc-62f8-47db-94ec-22caaeadc0b3",
      "evidence": "The presentation follows the golden circle framework of why, how, and what.",
      "position": 0,
      "objective": "To explain why becoming a multi-planetary species is necessary, how it can be achieved, and what it means for the future.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
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