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      "text": "A Harvard Business School Case Study: \"How Snapple Got Its Juice Back\"",
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      "text": "Despite world-class brands, Heinz had underperformed for almost a decade in 2006. Worked with Board to reduce overhead, reinvest in marketing. Operating Results: Marketing grew 2x faster than sales, 32 straight quarters of organic growth.",
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      "text": "Prior to forming Trian, Nelson led the parent company that acquired Snapple from Quaker Oats for $300mm in 1997. Rebuilt relationships, innovation pipeline, and line extensions. Operating Results: reversed sales declines, improved profitability.",
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