{
  "docId": "019de06f-8727-7305-aa8a-0f1cc9311f88",
  "docSlug": "d34e3ebbefa07bda41cee30322b1331a",
  "documentTitle": "Trian Partners | Activist Presentation Deck | 94 slides",
  "authorId": "trian-partners",
  "authorName": "Trian Partners",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2017-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 71,
  "pageCount": 94,
  "prevPage": 70,
  "nextPage": 72,
  "slideType": "preempt_rebuttal",
  "function": "preempt_rebuttal",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses a case study to preemptively address potential criticism regarding digital competence.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-8727-7305-aa8a-0f1cc9311f88/71",
  "deckHref": "/decks/019de06f-8727-7305-aa8a-0f1cc9311f88",
  "deckJsonHref": "/decks/019de06f-8727-7305-aa8a-0f1cc9311f88.json",
  "deckAnchorHref": "/decks/019de06f-8727-7305-aa8a-0f1cc9311f88#slide-71",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.42
      },
      "kind": "callout",
      "text": "Wendy’s Social Media Campaigns in The News:",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86bf3296-b391-4a84-9382-40f1cf560fb2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "callout",
      "text": "As Chair, Nelson Peltz proudly (and 100% correctly) deflects credit for Wendy’s digital success to Wendy’s world-class marketing & management team",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab758b11-056f-4694-bf50-c0d85f417fc6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.85,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "list",
      "text": "Hire good people, give them direction and a framework, and let them do their job; Everything interesting in marketing has an inherent risk; Most brands have several people handling the day-to-day posts",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7840da89-31e5-43cd-89ed-c64a3d46a084",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Wendy’s (where Nelson Peltz serves as Chairman) has delivered 18 straight quarters of positive same-store-sales in N. America. Social media has played a key role in these results",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58a7a923-35e0-42c0-8bec-0f818d834d09",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.05,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "(1) “Nuggs And Sass: Inside Wendy’s Social Media Secret Sauce,” by Tom Ward. Forbes.com 5/9/17.",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0b30b28-8b1b-41fc-afdb-6d2cc7dad5c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.9,
        "x": 0.05,
        "y": 0.48
      },
      "kind": "table",
      "text": "Two columns of news clippings detailing Wendy's social media success (Wall Street Journal and New York Times)",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4f50012-f80a-44e0-b2a3-ee5f79b6895c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "In Case There Is Concern Nelson Lacks Digital Awareness... Wendy’s Case Study",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11e34e8b-e563-464e-938d-f37fc1004eb6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "6b706fd1-6c0e-438d-96df-03debb34f2a9",
      "evidence": "Wendy’s (where Nelson Peltz serves as Chairman) has delivered 18 straight quarters of positive same-store-sales in N. America.",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "preempt_rebuttal",
      "slug": null,
      "matchId": "e048eb7f-9a9d-41cc-8688-d478db80b4e5",
      "evidence": "The slide title and content are explicitly designed to address a potential negative assumption about the subject.",
      "confidence": 0.95
    }
  ],
  "arcBeats": [
    {
      "to": 85,
      "from": 10,
      "beatId": "3dc80ba5-80de-4e7d-be90-f3f4aab11f9f",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Expose Contradiction",
      "beatSlug": null,
      "evidence": "The deck highlights contradictions in P&G's claims and performance, demonstrating the need for change.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 82,
      "from": 8,
      "beatId": "e27a81dd-9032-4d73-8408-516f6c820aa0",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Propose Solution",
      "beatSlug": null,
      "evidence": "Trian Partners presents their strategic initiatives to address P&G's challenges.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}