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  "documentTitle": "Trian Partners | Activist Presentation Deck | 94 slides",
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  "presentationDate": "2017-09-01 00:00:00",
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      "text": "It is critical that P&G dedicate more resources, rather than cut digital spending as it did in Q4 2017, to contemporize marketing. If money in one area is ineffective, it should be reinvested elsewhere to drive growth",
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      "text": "Small Brand / New Competitor = P&G Brand = Traditional Competitor",
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      "text": "Small companies are better at using the internet to build brands despite fewer resources\nP&G must bring on more talent from the outside with modern marketing expertise to complement core competencies in traditional brand building",
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      "text": "Source: Instagram as of September 5, 2017.",
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      "kind": "title",
      "text": "Small Competitors Are Doing More with Less in Digital & Social",
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