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  "documentTitle": "Trian Partners | Activist Presentation Deck | 94 slides",
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  "presentationDate": "2017-09-01 00:00:00",
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  "notes": "The slide uses a comparison of market share changes (bps) to contrast P&G's performance against competitors.",
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      "kind": "paragraph",
      "text": "Big brands like P&G’s that sell at high prices face increased risk of commoditization, particularly as competitors innovate with technologies and marketing strategies targeted at millennials, specialty channels, local consumers, etc.",
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      "text": "Source: Euromonitor International Limited 2017 ©.",
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      "text": "Market share change data for U.S. Hair Care, U.S. Men's Shave, U.S. Oral Care, and China Diapers comparing P&G brands to competitors.",
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      "text": "P&G Must Learn to Play the “Small” and “Local” Game",
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