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  "notes": "The slide uses a timeline of product launches to contrast pre-acquisition innovation cycles with post-acquisition stagnation.",
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      "kind": "chart",
      "text": "U.S. Men's Grooming Market Share",
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      "text": "How may P&G's structure have impacted Gillette? ... A proactive and aggressive direct-to-consumer response was quickly \"shut down\" by corporate",
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      "text": "Lack of competitive response: Gillette also did not adequately respond to upstarts such as Dollar Shave Club and Harry's... have taken ~1,000 bps of share combined",
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      "text": "Lack of innovation: From the 1980s through P&G's acquisition, Gillette launched a new razor / blade platform every 7-9 yrs... P&G has not launched a new platform since the acquisition",
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      "text": "In 2005, P&G acquired Gillette for $57bn but has lost 1,250 bps of share in the U.S. men's shave category in just 5 years",
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      "text": "Source: Euromonitor International Limited 2017 ©, Wall Street research, Gillette website, investor call transcripts and discussions with former Gillette employees.",
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      "text": "\"Platform\" Introductions Have Slowed",
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