{
  "docId": "019de06f-82ec-741b-967f-abe7a7a10bc3",
  "docSlug": "29c9f3a4cc45829e09f50a488da17609",
  "documentTitle": "Overstock | Results Presentation Deck | 39 slides",
  "authorId": "overstock",
  "authorName": "Overstock",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2017-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 10,
  "pageCount": 39,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide includes a specific formula for CAC calculation in the footer.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-82ec-741b-967f-abe7a7a10bc3/10",
  "deckHref": "/decks/019de06f-82ec-741b-967f-abe7a7a10bc3",
  "deckJsonHref": "/decks/019de06f-82ec-741b-967f-abe7a7a10bc3.json",
  "deckAnchorHref": "/decks/019de06f-82ec-741b-967f-abe7a7a10bc3#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.12,
        "y": 0.18
      },
      "kind": "chart",
      "text": "2016 CAC comparison",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32c365dd-e02d-430f-b49d-36a6cae72489",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.02,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Customer Acquisition Cost = Total Advertising Spend divided by Implied New Customers ((1-% of orders from Repeat Customers) * Total Orders)\nSource: Overstock and Wayfair 2016 10-Ks and Investor Presentations",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0cc0c106-1278-4ab4-be76-6abf8ac3dd1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "Wayfair Comparison - Customer Acquisition Cost",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed175783-a64d-43f2-bb53-96e6bc7030c8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "4699fc9c-71c0-4fd4-9a89-09e8eb43be80",
      "evidence": "Comparison table with Wayfair and Overstock customer acquisition cost metrics",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "568bc39a-2b16-4c89-91d8-cde148e6da48",
      "evidence": "Direct comparison of two competitors on a single metric",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 12,
      "from": 3,
      "beatId": "b5667200-c27b-43cc-912b-6ff4fb41df32",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "The presentation provides detailed financial metrics, such as revenue, gross profit, and contribution margin.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}