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  "docSlug": "4ae3d898ba9534727d7ffc757ec7764d",
  "documentTitle": "Fyre | Start Up Pitch Deck | 43 slides",
  "authorId": "fyre",
  "authorName": "Fyre",
  "documentKindSlug": "pitchdeck",
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  "presentationDate": "2017-01-01 00:00:00",
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  "notes": "The slide uses social proof to validate the brand's market traction.",
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      "kind": "list",
      "text": "'What I discovered was the Fyre Festival. A music, art and food festival taking place on the private island of Fyre Cay in the Exumas, Bahamas.' 'The viral marketing campaign pulled me in but the promise of a life changing experience hooked me.' 'Fyre Festival is not your typical festival experience.'",
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      "text": "'Is Fyre Festival The New Coachella?' 'Fyre Festival looks set to be the biggest fomo-inducing event of 2017' 'Think Coachella x 1000 and you're still not even close.' 'This Mysterious New Festival Is the next BIG destination event'",
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      "text": "Fyre Festival's influencer outreach marketing campaign enabled the brand to garner an extraordinary amount of press, amassing a total of 300 mm social media views 1.5mm media impressions in the 48 hours after launch.",
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      "kind": "title",
      "text": "WHAT THE PRESS IS SAYING",
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      "name": "Quick Win Big Bet",
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