{
  "docId": "019de06f-6989-70aa-a576-29d0e1daf817",
  "docSlug": "a518484048be5b1535c4d834b4acaf84",
  "documentTitle": "Moelis & Company | Investment Banking Pitch Book | 24 slides",
  "authorId": "moelis-company",
  "authorName": "Moelis & Company",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2016-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.294673,
  "pageNumber": 9,
  "pageCount": 24,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The chart shows a downward trend for both entities over the 3-year period from 5/23/13 to 5/23/16.",
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  "slideHref": "/slides/019de06f-6989-70aa-a576-29d0e1daf817/9",
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  "deckAnchorHref": "/decks/019de06f-6989-70aa-a576-29d0e1daf817#slide-9",
  "components": [
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        "y": 0.43
      },
      "kind": "chart",
      "text": "Line chart showing EV/Forward Revenue multiples over time for Napa (grey) and Selected Public SaaS Companies (yellow).",
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      "kind": "source-note",
      "text": "Source: Capital IQ; Note: All information on Napa based solely on publicly available information; data as of 5/23/16. 1. Weighted by market capitalization; selected companies consist of Cornerstone OnDemand, Palo Alto Networks, Salesforce.com, ServiceNow, Splunk, Ultimate Software, and Workday, Inc.",
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      "kind": "table",
      "text": "Summary Average Statistics table showing 1-month to 3-year averages for Napa and Selected Public SaaS Companies.",
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      "kind": "title",
      "text": "3-Year Relative EV / Forward Revenue Multiple Trading",
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  "metrics": [],
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  "arcBeats": [
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      "beatId": "65e884cb-6c09-433c-a911-2d38dfe3ff93",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The section on preliminary public market perspectives and Napa's financial performance highlights potential issues and complications.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  "loops": [
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      "name": "Aha Moment",
      "slug": "03-aha-moment",
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      "matchId": "dae63705-1491-4e0c-8a4a-2374896848c7",
      "evidence": "The use of data tables and peer benchmarks to present Napa's financial performance.",
      "position": 0,
      "objective": "Highlighting Napa's share price performance and relative EV / forward revenue multiple trading",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
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