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  "documentTitle": "Moelis & Company | Investment Banking Pitch Book | 31 slides",
  "authorId": "moelis-company",
  "authorName": "Moelis & Company",
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  "sourceTypeSlug": "investment_bank",
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  "presentationDate": "2016-05-01 00:00:00",
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  "pageNumber": 24,
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  "slideType": "financial_analysis",
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  "density": "dense",
  "nDataPoints": 66,
  "notes": "The chart shows annual spend as a solid bar and cumulative spend as a dashed box, with a trend line connecting the cumulative totals.",
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      "kind": "callout",
      "text": "Note that Napa's publicly available information dates back to 2004 (as it IPO'd in 2007), therefore these figures do not encompass the first six years of operations",
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      "text": "NAPA PRODUCT DEVELOPMENT AND SALES & MARKETING SPEND SINCE 2004",
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      "text": "Over the past 18 years Napa has spent over $2.1bn to develop its product, establish its brand, and build its current customer base of over 30,000 companies / subsidiaries in over 160 countries",
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      "text": "Source: Napa Filings. 1. Includes stock-based compensation... 2. As of 9/30/07 per 424B4 filed 12/20/07",
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      "kind": "title",
      "text": "Napa's Investment in the Cloud",
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