{
  "docId": "019de06f-68f2-755c-8dca-24382b379aee",
  "docSlug": "838c1ff11e6db8f90d53f1afebfe7b78",
  "documentTitle": "Moelis & Company | Investment Banking Pitch Book | 31 slides",
  "authorId": "moelis-company",
  "authorName": "Moelis & Company",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2016-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.294673,
  "pageNumber": 23,
  "pageCount": 31,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "financial_analysis",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 22,
  "notes": "Includes IPO marker and CAGR calculation.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-68f2-755c-8dca-24382b379aee/23",
  "deckHref": "/decks/019de06f-68f2-755c-8dca-24382b379aee",
  "deckJsonHref": "/decks/019de06f-68f2-755c-8dca-24382b379aee.json",
  "deckAnchorHref": "/decks/019de06f-68f2-755c-8dca-24382b379aee#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.8,
        "x": 0.105,
        "y": 0.58
      },
      "kind": "chart",
      "text": "CUSTOMERS - TOTAL # OF COMPANIES, SUBS AND ORGANIZATIONS",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "014a3752-008e-4022-9b24-ab36ae2c65f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.8,
        "x": 0.105,
        "y": 0.23
      },
      "kind": "chart",
      "text": "NAPA FISCAL YEAR ANNUAL REVENUE",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0f6e9bf-235a-4503-8fb9-c6e0a9b65091",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.105,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Sources: Napa Filings, Wall Street Research",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c44c492c-c6a8-44cb-8aa0-af520b984acc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.8,
        "x": 0.105,
        "y": 0.15
      },
      "kind": "title",
      "text": "Napa's strong cloud market position is evidenced by its steady revenue growth and increasing customer base",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a68495b-d39e-4647-8cfc-73e0ed1b6292",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.105,
        "y": 0.105
      },
      "kind": "title",
      "text": "Napa Historical Build",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb2b4048-f29c-49de-93d7-0dc6d6bbc900",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "3f85a1b3-d20c-4e76-ae93-e3e33c5a37d7",
      "evidence": "chart/bar-vertical: CUSTOMERS - TOTAL # OF COMPANIES, SUBS AND ORGANIZATIONS",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 20,
      "beatId": "8affd087-77cc-4d9a-8212-9386bf4ae351",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Slides 20-28 outline the merits of pursuing Cloud ERP and Napa's investment in the cloud.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 24,
      "from": 20,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "3c5ec6c8-41e2-4764-a8a3-135e8ca03dc5",
      "evidence": "Slides 20-24 provide key messages and data driving the opportunity.",
      "position": 1,
      "objective": "What are the key insights driving the opportunity?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.6,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}