{
  "docId": "019de06f-68f2-755c-8dca-24382b379aee",
  "docSlug": "838c1ff11e6db8f90d53f1afebfe7b78",
  "documentTitle": "Moelis & Company | Investment Banking Pitch Book | 31 slides",
  "authorId": "moelis-company",
  "authorName": "Moelis & Company",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2016-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.294673,
  "pageNumber": 22,
  "pageCount": 31,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "situation_overview",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a 'before-after' visual metaphor to illustrate the value proposition of consolidating disparate business applications into a single suite.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de06f-68f2-755c-8dca-24382b379aee/22",
  "deckHref": "/decks/019de06f-68f2-755c-8dca-24382b379aee",
  "deckJsonHref": "/decks/019de06f-68f2-755c-8dca-24382b379aee.json",
  "deckAnchorHref": "/decks/019de06f-68f2-755c-8dca-24382b379aee#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.8,
        "x": 0.107,
        "y": 0.6
      },
      "kind": "diagram",
      "text": "Before-After transition diagram showing fragmented systems moving to a centralized suite.",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f269ce4b-fbb6-4939-b094-1a71f470b789",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.75,
        "x": 0.107,
        "y": 0.22
      },
      "kind": "list",
      "text": "Applications aim to address a defined set of customer requirements. Offerings cover a broad group of industries. Founded in 1998, Napa employs over 4,600 people in 12 countries.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f262315-71a0-499b-94e1-9dd6bee54c73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.75,
        "x": 0.107,
        "y": 0.16
      },
      "kind": "paragraph",
      "text": "Napa is a leading pure-play SaaS provider of cloud-based financials / ERP software suites",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b25c5b46-6e97-4f0a-9176-c5a225661e18",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.107,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "Sources: Napa Filings, Wall Street Research",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc5a7f96-755f-41c4-848d-b48e6ee66c51",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.265,
        "x": 0.107,
        "y": 0.115
      },
      "kind": "title",
      "text": "Napa at a Glance",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aec58fab-6b13-47cb-a639-d777c842f192",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "9a11cef9-6697-4f8d-b06b-aaac2f1ad756",
      "evidence": "diagram/process: Before-After transition diagram showing fragmented systems moving to a centralized suite.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "708ea6d9-9cf2-4432-9696-6adab4f0c36a",
      "evidence": "The diagram explicitly contrasts a messy, fragmented 'before' state with a clean, centralized 'after' state.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 28,
      "from": 20,
      "beatId": "8affd087-77cc-4d9a-8212-9386bf4ae351",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Slides 20-28 outline the merits of pursuing Cloud ERP and Napa's investment in the cloud.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 24,
      "from": 20,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "3c5ec6c8-41e2-4764-a8a3-135e8ca03dc5",
      "evidence": "Slides 20-24 provide key messages and data driving the opportunity.",
      "position": 1,
      "objective": "What are the key insights driving the opportunity?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.6,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}