{
  "docId": "019de06f-6821-7562-93d4-40bbd2af5df0",
  "docSlug": "bf12e9ffc8f4bca85aaa7bfc417abd5c",
  "documentTitle": "Moelis &amp; Company | Investment Banking Pitch Book | 29 slides",
  "authorId": "moelis-company",
  "authorName": "Moelis & Company",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2016-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.294673,
  "pageNumber": 21,
  "pageCount": 29,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "business_case",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 5,
  "notes": "The slide uses a structured list format to present four key strategic pillars for the transaction.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-6821-7562-93d4-40bbd2af5df0/21",
  "deckHref": "/decks/019de06f-6821-7562-93d4-40bbd2af5df0",
  "deckJsonHref": "/decks/019de06f-6821-7562-93d4-40bbd2af5df0.json",
  "deckAnchorHref": "/decks/019de06f-6821-7562-93d4-40bbd2af5df0#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "callout",
      "text": "Napa would benefit from Orlando's global infrastructure, business scale, deep verticalized domain expertise and partner ecosystem",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56dab488-b8c4-4ab9-8558-03929d506bde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.1,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "Sources: Gartner, IDC, Wall Street Research, company press releases",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "432c6d24-9ed6-4131-9664-96cd1de3a432",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "list",
      "text": "Potential to Expand Leadership Position in On-Premise to Cloud Applications; Napa Brings Complementary Business ERP Capabilities; Offers Orlando the Ability to Provide a Two-tier ERP Solution; Unites Dynamic Industry and Financial Profiles",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b0f1f43-df27-4d82-9851-c9e9cb750277",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.7,
        "x": 0.1,
        "y": 0.13
      },
      "kind": "title",
      "text": "A transaction between Orlando and Napa could bring several attractive elements together",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a88544d6-f9f6-4419-8f02-3c55f81cb6db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.1,
        "y": 0.08
      },
      "kind": "title",
      "text": "Preliminary Observations Regarding a Potential Transaction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb0be7cf-875a-4b7d-bf15-d85ac0fb52a2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "strategic-rationale",
      "slug": null,
      "matchId": "56b1053b-8a0b-478a-a45a-280c0cc74ed4",
      "evidence": "Structured presentation of four distinct strategic benefits of a merger.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 29,
      "from": 11,
      "beatId": "49bcb69d-9867-488b-960b-38ac122543fa",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The remaining slides provide additional information and support for the proposed solution.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 20,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "6418e40a-b531-4728-9594-aee0b164a28e",
      "evidence": "The Napa observations and business case slides provide a detailed breakdown of the situation.",
      "position": 1,
      "objective": "Napa Situation Overview",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.6,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}