{
  "docId": "019de06f-6360-76ef-a4b3-0936b9cc3b96",
  "docSlug": "6239a343f35afd69a5364f565ed1a680",
  "documentTitle": "Lululemon | Investor Conference Presentation Deck | 14 slides",
  "authorId": "lululemon",
  "authorName": "Lululemon",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2016-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 7,
  "pageCount": 14,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "key_messages",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a large, full-bleed background photo of a race start line to evoke emotional connection.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de06f-6360-76ef-a4b3-0936b9cc3b96/7",
  "deckHref": "/decks/019de06f-6360-76ef-a4b3-0936b9cc3b96",
  "deckJsonHref": "/decks/019de06f-6360-76ef-a4b3-0936b9cc3b96.json",
  "deckAnchorHref": "/decks/019de06f-6360-76ef-a4b3-0936b9cc3b96#slide-7",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Crowd of runners at the start line of the Seawheeze half marathon",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df9439fa-7465-4937-8202-d671d7124f8d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Our Seawheeze half marathon is the most exciting half marathon in the world and is our way of sharing what we love about living and sweating.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26f18252-3eb7-425f-b5c2-45cd897071d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "brand & community",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "707fcf78-3f6e-43ed-a5c8-d8c63728601e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e1edfda5-cb35-4ac4-bf68-e025684c7064",
      "evidence": "image/photo: Crowd of runners at the start line of the Seawheeze half marathon",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}