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      "text": "How do we culturally build in “Audience Growth” as part of the fabric of this organization? Buzzfeed has this engrained; Yahoo doesn’t today; Do we have the right content-analytics feedback loop in place? How do we get massive distribution?",
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      "text": "Are we going to shut down, spin off or reinvest in Tumblr? Dreams of traffic monetization failed due to NSFW content; Yahoo could do more; cannot remain in limbo.",
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      "text": "Are we really going to build up Ad Tech or are we going to outsource it? If build: plan for 3rd largest player (audience, Flurry analytics, buy Drawbridge, integrate Gemini). If outsource: fire people and pick partner (Google/Facebook).",
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      "text": "Source: SpringOwl Asset Management LLC",
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