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  "docSlug": "f967f5a7e3bac30d08f67be9675393cc",
  "documentTitle": "SpringOwl | Activist Presentation Deck | 99 slides",
  "authorId": "springowl",
  "authorName": "SpringOwl",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
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  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2015-12-01 00:00:00",
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  "pageNumber": 44,
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  "slideType": "villain_critique",
  "function": "name_villain",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a news screenshot to contrast the 'game changer' marketing hype with the reality of the product's failure.",
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      "kind": "image",
      "text": "News broadcast screenshot showing Livetext promotion",
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      "text": "The Livetext app was described by some at Yahoo as their Snapchat- and Instagram-killer\nThe app allowed you to text with someone and see their faces but not hear them\nIt was released on July 30, 2015\nThe day after its release, Livetext was ranked #132 on the App Store overall rankings but then quickly fell off the list",
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      "text": "It is no longer on any App Store ranking list\nIt’s unclear how much of this years nearly $1 billion product development budget at Yahoo went towards launching Livetext but it was clearly unsuccessful",
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      "kind": "source-note",
      "text": "Image: Google Images\nSource: www.nytimes.com/2015/05/fashion/will-the-met-gala-make-fashion-love-yahoo.html",
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      "kind": "title",
      "text": "No New Yahoo Products: The Livetext Fiasco",
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